Launching the Imagination / Pg. 81-98 / 355
Scale and Proportion
Scale and Proportion create two types of size relationships, strongly affect compositional balance and emotional impact. (Ch.3, Pg.82)
Proportion is the relative size of visual elements within an image and is an essential part of figure drawing. (Ch.3, Pg.82)
Scale commonly refers to the size of a form when compared with our own human size. (Ch.3, Pg.82)
In our everyday life we understand the scales of normal objects and if an object's scale is different than the norm, it stands out. On that note, if you want anything to stand out...make it bigger than its surroundings.
I like the key questions on Pg. 82.
-Which is the largest shape in your design?
-Which is the smallest?
-Do their sizes match their significance?
-How can you make a small shape the most powerful compositional component?
-Can extremes in scale or proportion increase visual impact in your design?
Rhythm
when something is repeated and creates a sense of movement. The movement in an art piece can be organized or a mash of many objects that are placed with thought throughout the piece to create something "organized" and beautiful.
Emphasis
Emphasis is typically the "Focal Point" of the piece. Both emphasis and focal point increase the visual and conceptual impact while attracting attention.
Earlier I talked about how scale can break from the norm if it is larger than its surroundings, this "break from the norm" is also called an anomaly.
Another anomaly would be a break in repetition. Much like we experience in our everyday lives when we work 5 days a week, assuming you do the same thing every day, then finally get a vacation or a day off. That day off would be an alteration of the norm therefore standing out from the other days.
"Just as a pattern tends to increase connection among visual elements, so any break int eh pattern emphasized isolation (Ch.3, Pg.84)".
Emphasis by Placement
Your entire piece has a distinctive power, even when broken into smaller pieces making up the whole. It is because of this, that placement can increase the importance of a selected shape.
Centricity: Is the compressive compositional force.
Eccentricity: Is the expansive compositional force.
these together activate "Flash Point"
Flash point: Is The lowest temperature at which a volatile material can vaporize to form an ignitable mixture in air.
In terms of art, we can take temperature and relate it to art. As we have talked about, a low temperature color would be blue and a high temperature color would be a red or white. Now if we place that high temperature color somewhere in our piece then surround it with slightly darker colors as it fades out, we have created a "flash point" with the high temperature color, igniting our piece and bringing focus that particular, out of the norm, section.
Ex:
Emphasis Through Contrast
Contrast is caused by two or more opposing forces.
"By reviewing the elements and principles of design discussed in this section we can quickly create a long list of potential adversaries including
Static/Dynamic, Small/Large, Solid/Texture or Curvilinear/Rectilinear
Devoting about 80% to the compositional space to one force and about 20% to the other is especially effective (Ch.3, PG.85)".
Chapter 4
Illusion of Space, Illusion of Motion
Creating the Illusion of Space:
Linear Perspective
"Linear Perspective is a mathematical system for projecting the apparent dimensions of a three-dimensional object onto a flat surface"(Ch.4, Pg.92)
The surface is called the Picture Plane.
We would use linear perspective to systematically diminish the size of objects as they recede in space.
Linear Perspective is based on 5 basic concepts:
-Objects appear to diminish in size as they recede into the distance
-The point at which objects disappear entirely is called a Vanishing Point
-In basic one and two point perspective, all vanishing points are positioned on the eye level or horizon line, which is level with the artists eye.
-Because all proportional relationships shift with each change in position, a fixing viewing position is an essential characteristic of linear perspective.
-Only a limited area is clearly visible from a fixed position.
Other ways to create illusion in space:
Overlap, size variation, Definition, Location, Color
Scale and Proportion create two types of size relationships, strongly affect compositional balance and emotional impact. (Ch.3, Pg.82)
Proportion is the relative size of visual elements within an image and is an essential part of figure drawing. (Ch.3, Pg.82)
Scale commonly refers to the size of a form when compared with our own human size. (Ch.3, Pg.82)
In our everyday life we understand the scales of normal objects and if an object's scale is different than the norm, it stands out. On that note, if you want anything to stand out...make it bigger than its surroundings.
I like the key questions on Pg. 82.
-Which is the largest shape in your design?
-Which is the smallest?
-Do their sizes match their significance?
-How can you make a small shape the most powerful compositional component?
-Can extremes in scale or proportion increase visual impact in your design?
Rhythm
when something is repeated and creates a sense of movement. The movement in an art piece can be organized or a mash of many objects that are placed with thought throughout the piece to create something "organized" and beautiful.
Emphasis
Emphasis is typically the "Focal Point" of the piece. Both emphasis and focal point increase the visual and conceptual impact while attracting attention.
Earlier I talked about how scale can break from the norm if it is larger than its surroundings, this "break from the norm" is also called an anomaly.
Another anomaly would be a break in repetition. Much like we experience in our everyday lives when we work 5 days a week, assuming you do the same thing every day, then finally get a vacation or a day off. That day off would be an alteration of the norm therefore standing out from the other days.
"Just as a pattern tends to increase connection among visual elements, so any break int eh pattern emphasized isolation (Ch.3, Pg.84)".
Emphasis by Placement
Your entire piece has a distinctive power, even when broken into smaller pieces making up the whole. It is because of this, that placement can increase the importance of a selected shape.
Centricity: Is the compressive compositional force.
Eccentricity: Is the expansive compositional force.
these together activate "Flash Point"
Flash point: Is The lowest temperature at which a volatile material can vaporize to form an ignitable mixture in air.
In terms of art, we can take temperature and relate it to art. As we have talked about, a low temperature color would be blue and a high temperature color would be a red or white. Now if we place that high temperature color somewhere in our piece then surround it with slightly darker colors as it fades out, we have created a "flash point" with the high temperature color, igniting our piece and bringing focus that particular, out of the norm, section.
Ex:
![]() |
| "Flash Point" By: Justin Hawkes. Photoshop CS6 |
Emphasis Through Contrast
Contrast is caused by two or more opposing forces.
"By reviewing the elements and principles of design discussed in this section we can quickly create a long list of potential adversaries including
Static/Dynamic, Small/Large, Solid/Texture or Curvilinear/Rectilinear
Devoting about 80% to the compositional space to one force and about 20% to the other is especially effective (Ch.3, PG.85)".
Chapter 4
Illusion of Space, Illusion of Motion
Creating the Illusion of Space:
Linear Perspective
"Linear Perspective is a mathematical system for projecting the apparent dimensions of a three-dimensional object onto a flat surface"(Ch.4, Pg.92)
The surface is called the Picture Plane.
We would use linear perspective to systematically diminish the size of objects as they recede in space.
Linear Perspective is based on 5 basic concepts:
-Objects appear to diminish in size as they recede into the distance
-The point at which objects disappear entirely is called a Vanishing Point
-In basic one and two point perspective, all vanishing points are positioned on the eye level or horizon line, which is level with the artists eye.
-Because all proportional relationships shift with each change in position, a fixing viewing position is an essential characteristic of linear perspective.
-Only a limited area is clearly visible from a fixed position.
Other ways to create illusion in space:
Overlap, size variation, Definition, Location, Color
Works Cited:
Steward, Mary. Launching the Imagination: A Comprehensive Guide to Basic Design. 4th ed.
New York, Ny: McGraw-Hill, 2012, 2008, 2006, 2002. Print

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