Launching the Imagination / Pg. 149-176 / 355
I really liked reading about how critical thinking helps us identify strengths and weaknesses in a project and determines improvements that could be made.
It is important to understand the background of the assignment in which the piece originates from so we can focus on critical thinking.
When analyzing a piece, focus on the three main aspects: Form, Subject and content.
Objective critiques: focus on observable facts
Subjective critiques: focus on feelings, intentions and implications.
There are four common critique methods: description, cause and effect, compare and contrast and greatest strengths.
"An open mind combined with a willingness to share ideas can strengthen any critique."
Iconography: (literally "describing images") is the study of symbolic visual systems.
Works Cited:
"When the bridge between the image and the audience is explicit, communication can occur almost instantaneously."
"Graphic designers generally aim for a combination of immediacy, clarity, and resonance."
Stereotypes: A fixed generalization based on a preconception
-When one is stereotypical of a piece they ignore individual characteristics and emphasize group characteristics.
Things to remember:
-A shared language is the basis on which all communication is built.
-Just as films are targeted for specific audiences, so many forms of visual communication are designed for specific viewers.
-Think about who your audience is, but don't expect them to understand completely. You have an understanding of your piece that no one else does, a stronger connection because you went through the entire process, you are the creator. The audience typically isn't there for that so the understanding can be translated differently based on that and on their own personal experiences and knowledge.
It is important to understand the background of the assignment in which the piece originates from so we can focus on critical thinking.
When analyzing a piece, focus on the three main aspects: Form, Subject and content.
Objective critiques: focus on observable facts
Subjective critiques: focus on feelings, intentions and implications.
There are four common critique methods: description, cause and effect, compare and contrast and greatest strengths.
"An open mind combined with a willingness to share ideas can strengthen any critique."
Iconography: (literally "describing images") is the study of symbolic visual systems.
Works Cited:
"When the bridge between the image and the audience is explicit, communication can occur almost instantaneously."
"Graphic designers generally aim for a combination of immediacy, clarity, and resonance."
Stereotypes: A fixed generalization based on a preconception
-When one is stereotypical of a piece they ignore individual characteristics and emphasize group characteristics.
Things to remember:
-A shared language is the basis on which all communication is built.
-Just as films are targeted for specific audiences, so many forms of visual communication are designed for specific viewers.
-Think about who your audience is, but don't expect them to understand completely. You have an understanding of your piece that no one else does, a stronger connection because you went through the entire process, you are the creator. The audience typically isn't there for that so the understanding can be translated differently based on that and on their own personal experiences and knowledge.
Modernism: a general term that encompasses a wide range of individual movements. Beginning in Europe in the latter part of the nineteenth century, modernism became the dominant forve in art and design from around 1915 to 1975. Modernism rose from the ashes of World War I.
-"A shift in a stereotype or cliche challenges our assumptions and can increase impact"
-"Analogies, similes, and metaphors are figures of speech that ink one thing to another. Metaphors are especially widely used in visual communication.
Steward, Mary. Launching the Imagination: A Comprehensive Guide to Basic Design. 4th ed.
New York, Ny: McGraw-Hill, 2012, 2008, 2006, 2002. Print
Great post here, Justin.
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